Apply for technology voucher or D-Biz? Digital Transformation Funding Lazy Pack

Know more about technology vouchers: TVP and D-Biz funding point selection?

Regardless of all walks of life, digital transformation has become a way for SMEs to survive. For SME bosses who intend to transform, they must not only solve how to apply technological solutions to their own businesses, but also solve the additional capital required for digital transformation.Technology Voucher Scheme(TVP)And remote business plan(D-Biz)They are all funding programs to support SMEs in upgrading and transforming their businesses. To fight for funding to catch up with the digital transformation express, we must first understand the funding targets and content of the two funding programs.

 

Systematic management process of digital business and enterprise management

Regardless of digital business technology solutions or corporate management systems, what is to be achieved is not only to simplify human work with technology solutions, but more importantly, to make the entire operation process systematized and procedural to reduce errors and improve efficiency.

Popular digital business solutions include: CRM system,POS system, Big data analysis, cloud technology,Automated marketing plan; Commonly used systems for business management include:ERP system, Accounting system,Human Resource Management System, Inventory management system, etc.; technological solutions starting from the overall company operation and marketing level include:Web Design, Inter-system API application programming interface orProcess automation solutionWait. The above-listed are all popular SME technology services and solutions for digital transformation and productivity enhancement.

Digital marketing：Still grabbing new customers? Omnichannel Marketing teaches you how to do O2O marketing

 

TVP Technology Voucher VS D-Biz Funding

Let me briefly talk about the funding overview of the TVP Technology Voucher Program and D-Biz. The TVP Technology Voucher Program was introduced in 2016. After several rounds of optimization measures, the latest funding ceiling has been increased to HK$600,000, and the funding ratio is 75% of the project cost. , The maximum number of approved projects is 6. D-Biz was launched in May 2020 and is one of the measures of the government’s “epidemic prevention and anti-epidemic fund”. The purpose is to support enterprises to continue to operate and provide services through information technology solutions for remote work or service mode during the epidemic.

Although both TVP and D-Biz are funding programs to support digital transformation of enterprises, they have their own characteristics. Small and medium-sized enterprises can, based on the enterprise transformation plan, the urgency of the required funds, and the amount of funding, to maximize the deployment of funding and digital Transformation plan.

 

One table to see the main points of the two major funding schemes

TVP Technology Voucher Subsidy Scheme Remote Business Plan D-Biz

Cumulative funding

Amount

 Limited to HK$600,000 HK$300,000 is the upper limit
Application deadline Applications are accepted throughout the year October 31, 2020 is the final application deadline
Funding scope Technological services and solutions to improve productivity or upgrade and transform business processes Applicable to 12 IT solution categories:

1)Online business, such as: opening an online shop, developing mobile apps, online order systems, SEM and digital advertising

2)Online order and delivery, intelligent self-service system

3)Online customer service and promotion

4)Customer digital experience upgrade (e.g. use to build chatbot, develop AR, develop VR, purchase data to improve user experience)

5)Digital payment/mobile device retail management system

6)Online/cloud financial management system

7)Online/cloud human resource management system

8)Remote document management, cloud storage and remote access services

9)Online meeting tools

10)Virtual team management and communication

11)Network Security Solution

12)Other online/tailor-made/cloud business support systems
Funding form 3:1 matching funding model, providing funding not more than 75% of the actual cost 100% subsidy, the maximum subsidy for each project is HK$100,000
Appropriation arrangement Initial funding: 25% of funding

Final grant: the remaining 75%

The final grant will be issued after the project is completed and the final report is accepted.

 Initial funding: 30% of funding

Final appropriation: remaining 70%

The final grant will be issued after the project is completed and the final report is accepted.

According to the latest measures of the TVP Technology Voucher Funding Scheme in September,The technology voucher “accumulated funding amount” is loosened and funding is up!, Different companies under the same shareholder no longer need to “share” the HK$600,000 technology voucher subsidy amount. This is great news for the bosses who invest in the network, and the application for technology voucher enquiries will be doubled immediately.

 

SMEs without IT professionals are a high-risk group

Regardless of whether it is a technology voucher funding program or a D-Biz funding program, the key is always to purchase appropriate technology solutions for the company. For small and medium-sized enterprises that do not have dedicated IT staff, since no one can examine the rationality of the plan and follow up the implementation and execution, the risk of purchasing technology solutions is extremely high. In addition, the funding plan has a standard quotation procedure, and the technical details and timetable required by the quotation content must be accurately determined to avoid any gap in implementation and fail to achieve the expected results. For SMEs to purchase technology solutions, professional technology consultants are indispensable.

Our TVP technology consultant team has a wealth of successful experience in TVP technology voucher applications and D-Biz applications. From technology solutions and technical advice, supplier selection, funding application consulting to project management consulting, we provide you with a one-stop technology program + funding consultation service. The application is free of delay, and the technology upgrade is taken!

Free technology voucher funding application evaluation, please contact TVP-hk.com consultant now (+852 9867 6897 or [email protected])

5 key influences on the effectiveness of the procurement CRM system

Know more about technology voucher: 5 key influences on the effectiveness of procurement CRM system

The advent of the digital marketing era has changed the customer management ecology and the development of CRM systems. In the multi-channel and even omni-channel sales model, the CRM system can not only grasp the full picture of customer information, strengthen sales management, and optimize processes, but also play an important role. Business opportunities for enterprises to increase revenue and expand sources. With the development of technology and the combination of different marketing tools, the consideration of the procurement CRM system will have a new impact. The following share the key to allow companies to choose the appropriate CRM system supplier according to their operational needs and goals.

With TVP technology voucher funding, companies/institutions can make good use of the funding to purchase CRM systems.TVP Technology VoucherThe funding amount is as high as HK$600,000, and the funding ratio is as high as 75% of the project. Successfully applying for TVP technology voucher funding can pave the way for operational upgrades. However, the purchase of TVP technology voucher projects needs to follow the standard quotation procedure. Applicants should first familiarize themselves with the TVP technology voucher procurement procedures and how to deal with the issue of quotation by technology voucher suppliers, so as not to affect the application.

Further reading:Technology Voucher Quotation Teaching

 

SME CRM System Procurement Guide

1) Information integration capability

In terms of marketing efficiency, after emails, SMS, social networking sites, and APP push and broadcast the messages sent to customers, can customers’ open rate, click rate, and conversion rate of the messages be collected and analyzed by the CRM system? In the sales process, can the customer’s order records in the POS system, delivery information and payment records in the ERP system be connected to the CRM system? In the digital age, companies and customers interact through multiple channels. Therefore, customers must conduct comprehensive data analysis and integration to obtain meaningful customer management insights. Does the CRM system have the ability to integrate with other systems and exchange information? Function will be very important.

 

Popular technology voucher items for SMEs:ERP three single application cases

2) Customization feasibility

If the CRM system has the standard functions required by the enterprise, it can reduce the cost of customized development. This is the basic consideration for selecting the CRM system plan. However, the business operation mode and the required plan are not the same. Customized development is carried out on the CRM system. Can make the system fully meet the needs of the enterprise. In addition, the CRM system is the core system of business operations. It will be used for many years after it is added. Therefore, the demand for customization of the system in response to the transformation of corporate marketing models will continue to appear in the future. Can the CRM system be adapted to the enterprise? Requirements, customized development is another consideration principle. If the underlying design principles of the CRM system cannot be changed, it will hinder its customized development function, which will not only increase the cost of customization in the future, but may even eventually part ways with the enterprise.

3) Omni-channel communication function

There are many communication options for customers to receive or send messages. If the CRM system limits the communication channels to certain options, the customer experience will lose points. On the contrary, no matter which communication media customers use, companies can interact with customers on a single platform through the CRM system. This kind of omni-channel seamless communication experience not only creates higher customer experience value, but also saves administrative costs for enterprises.

Of course, companies should consider the usual communication media of their main customer groups. Before purchasing a CRM system, they should first consider whether the relevant system has all the functions to support these media. For example, Hong Kong and mainland consumers often use WhatsApp, line, wechat and other communication software to communicate. , The CRM system that the enterprise buys must control the communication requirements of these communication software.

Digital Business:Still grabbing new customers? Omnichannel Marketing teaches you how to do O2O marketing

4) Cloud system and security considerations

Cloud CRM system is an option for many small and medium-sized enterprises. Uploading data to the cloud can save the space and management cost of on-premise hardware in the long run. It also requires only mobile devices to operate the system at any time to improve work efficiency. The cloud CRM system provider is responsible for the maintenance and update of the cloud CRM system, and the company can choose the appropriate payment plan according to the data usage, reducing the fixed cost of the company’s investment in the CRM system, and expanding the scale of the cloud CRM system on demand to meet the growth pattern The needs of the business.

However, the CRM system contains customer consumption records and even highly sensitive information. Enterprises should carefully consider the protection capabilities of cloud CRM system providers, such as whether cloud CRM system providers have relevant information security and data protection certifications.

 

5) Supplier’s long-term potential

In the era of digital marketing, the marketing and customer service models have undergone major changes, and the speed of change in the future may be faster. The R&D and resilience of CRM solution providers will affect the development of enterprises in the long term. If the technology of CRM system providers lags behind others The limitation of enterprise development will bring far-reaching consequences to the enterprise. Therefore, when purchasing CRM solutions, companies must also consider the reputation of the solution supplier and the development blueprint to impulse their overall strength.

Further reading:Successful examples of technology voucher CRM

 

CRM systems are becoming more specialized, TVP consultants can be trusted

The business deployment of each enterprise is different, and the internal process setting and the maturity of the employees to the CRM system application also affect the company’s choice of the CRM system. In terms of supply, the solutions proposed by CRM system suppliers also tend to be more specialized and detailed. Therefore, before making a CRM system procurement decision, the company must first start from the company’s own considerations, otherwise the CRM system construction will be difficult to achieve the original expectations.

Another important consideration is from the perspective of making good use of TVP technology voucher funding, so that the development of the enterprise can be assisted by the most appropriate technology solution. For small and medium-sized enterprises that do not have a dedicated IT manager, a technology voucher consultant is your best assistant.

We have a wealth of experience in TVP technology voucher project application and management. We use first-hand industry and funding information to remove risks and delays for you, so as to provide enterprises with a healthy and fast way in technology transformation and TVP funding applications.

Successful cases of technology voucher:TVP subsidized the purchase of ERP system

We have provided technology voucher consulting services for many well-known brands and organizations, and are also good partners for opening online stores, O2O retailers and even different industries. For free technology voucher funding application evaluation, please contact the TVP-hk.com consultant (+852 9867 6897 or [email protected])

Insufficient project quotation? Variety of suppliers? Technology coupon quotation teaching breaks through resistance

Technology Voucher Quotation Teaching

TVP technology voucher quotation management is the key to TVP technology voucher application, and processing errors will affect the technology voucher application. Below, TVP technology coupon consultants sort out common TVP quotation technical resistance levels and share their experience, so that companies can handle the technology coupon quotation process more easily.TVP Technology Voucher Subsidy SchemeProvide qualified enterprises with a maximum of HK$600,000 in funding to purchase technology solutions. Under the wave of digital business, seeking funding for technology upgrades is the best choice for SME owners to upgrade their strengths.

Popular SME Technology Voucher Projects：Online marketing strategy 4 ways to optimize user experience

 

Know the quotation requirements of technology voucher

First review the 3 key points of TVP technology coupon quotation:

(1)The enterprise must obtain a sufficient number of supplier quotations according to the project value

(2)The enterprise shall provide all copies of the integrity and non-collusion quotation/bid confirmation signed by the supplier.

(3)The purchase of TVP technology voucher should be based on the principle of “the one with the lowest price”. Otherwise, sufficient justification is required and the Innovation and Technology Administration will review and approve it according to the circumstances.

 

TVP technology coupon quotation requirements:

TVP technology project value Number of quotations required
<HK$50,000 At least 2 written quotations
>HK$50,000 At least 3 written quotations
> HK$300,000 At least 5 written quotations
>HK$1,400,000 Open tender

 

The key to dismantling the quotation of technology coupons

For ordinary small and medium-sized enterprises, without internal IT staff, it is not easy to deal with quotations for technology projects. Especially in terms of technical mastery of technology solutions and establishment of supplier networks, the following are common quotation obstacles:

 

1) After sending out the quotation invitation, the supplier response rate is extremely low?

The IT field is extensive, and suppliers focus on their respective categories. If the content of the quotation is not the core category, they will often be coldly treated by the supplier. It is recommended that companies first grasp which type of supplier the plan is provided by, and focus on searching for that type of supplier before making an invitation for quotation. In addition, the Productivity Council, the Trade Development Council, etc. all hold technology exhibitions or symposiums on different themes, through which companies can build a supplier network. If technology projects can be standardized, the list of potential suppliers can be added. By refining the content of the project, it will help to examine which technologies should be standardized.

related articles:Why does the tech voucher supplier “cannot read back” your quotation?

2) In the same quotation invitation, the content of the supplier quotation is different?

In the case of different quotations, it is difficult to compare apple to apple quotations. This may be because the quotations listed in the quotation invitation are not accurate enough. In fact, technology solutions can often be handled by more than one technology or application platform. Therefore, the content of the required solutions should be defined from the technical level, so that suppliers can make a “order-by-drug” quotation.

If the company needs not a single system, but an overall technological solution, for example, when the company wants to implement “Marketing automation“This involves the multi-track integration of CRM systems, email systems, and POS systems, rather than a single system upgrade plan. Since there are so many potential solutions, companies can send out RFI (request for information) before the official quotation to initially collect suggestions from potential suppliers, which helps to sort out the technological solutions needed by the company. In addition, meeting with suppliers can also enable each other to accurately communicate project expectations or restrictions.

 

Digital marketing：5 automation solutions for e-commerce

 

3) TVP technology voucher “lowest price” to drive out good coins?

After technology coupons require companies to make quotations, they choose suppliers based on the principle of “the lowest price” has become a myth among many companies. Especially when technology solutions are the core strategy of a company’s business transformation, it involves the reshaping and continuous development of the company’s operating process. In addition to price considerations, it is also necessary to consider the track record and long-term strength of TVP technology suppliers. In individual cases, if the company thinks that the solution provided by the non-lowest price supplier is more suitable for the company’s interests, it can apply to the Innovation and Technology Administration as appropriate and state the reasons in person. For example, the solution involves certain irreplaceable technologies and the company’s development needs are more suitable. The support of large-scale technology companies is not uncommon. However, success depends on whether the justification provided by the company is sufficient. In addition, the Innovation and Technology Agency has also requested some cases to provide a specified number of cases. The quotation is for reference.

 

4) Technology voucher consultants create maximum added value

As a technology voucher consultant, it is our inevitable added value to assist customers in selecting the most effective technology solutions. Therefore, in the procurement process, we will provide first-hand industry and funding information to allow companies to complete the quotation work. In terms of supplier network support, professional quotation management consulting, and technology voucher applications, we will work with you to provide enterprises with a healthy and fast way in technology transformation and TVP funding applications.

Successful examples of technology voucher：Old school wholesale houses also upgrade TVP subsidized purchase of ERP system

We have provided technology voucher consulting services for many well-known brands and organizations, and are also good partners for opening online stores, O2O retailers and even different industries. Free technology voucher funding application evaluation, please contact TVP-hk.com consultant now (+852 9867 6897 or [email protected])

The technology voucher “accumulated funding amount” is loosened and funding is up!

The cumulative amount of HK$600,000 in technology vouchers is loose

The Innovation and Technology Commission announced the relaxation of the “Technology Voucher” limit on the amount of accumulated funding. Starting from August 14, 2020, companies/organizations that are established as different legal entities but are owned by the same person with 30% or more of the ownership will not And then be regarded as the same organization to be counted in the “Technology VoucherThe cumulative total funding under “.

The measure is to loosen the restrictions on small and medium-sized business owners who hold multiple companies at the same time and need to upgrade technology for different companies, so that the original limit of “HK$600,000 cumulative subsidy” is upgraded according to actual needs. Making good use of technology vouchers to fund early digital upgrades is the key to success in digital business in the future.

 

No need to count shareholding for technology voucher applications

Taking the same shareholder holding more than 30% ownership of 3 companies at the same time as an example, after the TVP technology voucher “cumulative subsidy amount” is loosened, 3 companies can apply for technology voucher subsidy at the same time, and the maximum subsidy amount for each is HK$600,000 .

Popular Technology Voucher Program：Omnichannel Marketing Technology Solution、Optimize user experience program、POS system 2.0

 

Technology voucher quotes become a pain point

The loosening of TVP technology voucher is certainly good news, but for companies that want to apply for technology voucher for process or system upgrade, the purchase of technology voucher items and the process of technology voucher quotation are still the pain points of application. The company’s mastery of the latest technological solutions, how to connect front-end and back-end systems, all require professional advice from scientific and technical personnel. The piecemeal purchase of technology systems may not necessarily drive companies to improve their operational efficiency. If the systems cannot be coordinated with each other, they may even become an obstacle to the upgrading of the company.

Technology voucher upgrade example：Old school wholesale houses also upgrade TVP subsidized purchase of ERP system

For example, many marketers who set up online stores will analyze customer data and conduct re-marketing through CRM customer management systems to achieve high efficiency.Automated marketing plan，It is necessary to integrate the CRM system with the automated email system. In addition, POS and CRM systems are two different systems. To synchronize sales, inventory and customer sales data, the two systems must be integrated. Different systems are often provided by different vendors. To manage the API connection well, there must be professional and technical personnel to observe the whole process.

 

Technology Voucher Consultant Program with Maximum Benefit

Understand the company’s own problems and get twice the result with half the effort. Therefore, we emphasize that TVP technology voucher consultants are not purely “engaging” TVP technology voucher applications for companies, but provide complete technology consulting services, including technology upgrade roadmaps, supplier matching services, project budget assessments, and market trends reporting to ensure From the TVP technology voucher application to the company’s own technology upgrade, it can maximize the benefits.

related articles：Why does the tech voucher supplier “cannot read back” your quotation?

We have provided technology voucher consulting services for many well-known brands and organizations, and are also good partners for opening online stores, O2O retailers and even different industries. Free technology voucher funding application evaluation, please contact TVP-hk.com consultant now (+852 9867 6897 or [email protected])

Let the purchase rate soar by 250%. Omni-channel Marketing teaches you how to do O2O marketing

Know more about technology voucher：Omni-channel Marketing increases purchase rate by 250%

O2OIn this era, buyers are pursuing a more personalized consumer experience，Omni-channel MarketingThe strategy can create a higher participation rate, purchase rate and customer retention rate, yesO2O(Opening online stores and physical stores) Marketing is the key.Omni-channel MarketingIt needs the cooperation of technological solutions to provide online and offline channels(channel)A seamless consumer experience.CRMCustomer management system, automated marketing system and data analysis system, etc.Omni-channel MarketingTechnology solutions can be applied toTVPTechnology Voucher。TVPKnow more about technology vouchers, up toHK$60Million fundingO2ODigital marketing road.

Omni-channel MarketingAlso known as “omni-channel marketing”, inMarketing funnelUnder the concept of “Buyer-oriented”, create online and offline cross-channels(channel)path，Allow buyers to smoothly receive customized information. according to2018Marketing activities of the yeardataanalysis，Use three or more channels to promote(Omni-channel Marketing)，No matter in terms of engagement, purchase rate or average consumption, the data is much brighter than single-channel marketing:

Omni-channel Marketing Single-channel Marketing
Participation 18.96% 5.4%
Purchase rate Omni-channel Marketing 250% higher than Single-channel Marketing
Average consumption Omni-channel Marketing 13% higher than Single-channel Marketing

Online marketing strategy：4 ways to optimize user experience

O2O Omni-channel Marketingexample：

Through examples, we can better understand Omni-channel MarketingHow the technology solution integrates consumer data from different channels, and through automated marketing, allows marketing information to be seamlessly delivered to buyers.

1) The buyer saw a promotion on the e-commerce platform and placed an order. He received a box of goods with physical store information, online store QR code, and a limited-time online store welcome coupon code. As long as he signs up as a member, he can get discounts.

2) The buyer registered as a member in the online store and also checked the “Sweet Goods”. Although there is no purchase, the online store can still record the buyer’s browsing behavior for future use.re-targeting。

3) After that, the buyer was browsingIG、FB、youtube、news portal etc.，Both “re-encounter” the “desirable goods” he once clicked. Product photos, promotion, introduction videos, etc., push buyers into the marketing funnel through different online channels.

4) Then, other users’ shared posts and selected collections are pushed to the buyers one by one. Finally, the online store’s automatic email system will bring the buyers to the physical store with a “limited time welcome gift”.

5) Buyers went to the physical store to exchange for gifts and bought “desirable goods” along the way, and the shopping behavior also triggered anothertransactional email(Automatic email) to inform him that his membership accumulation plan has been activated, and the latest points will be displayed.

From the above example，Omni-channel MarketingConvert the initial e-commerce platform order into your direct buyer, and let you identify the buyer journey with more real buyer data. In addition, marketing information is continuously pushed to buyers from various online and offline channels, which not only does not annoy buyers, but allows them to complete the tasks of the buyer’s journey naturally and smoothly.

Omni-channel MarketingTechnology Solution：

RWDOnline store design and mobile application APP are important contact points between merchants and buyers, through the background settings and application program interface(API)connectionCRMThe customer management system and other systems can achieve automated processes and promote omni-channel marketing. For example, an automated email system can enable thousands of promotional emails to follow the buyer’s needs and send them in a timely manner without the need for additional manual processing. Of course, other marketing activities are also handled by the automated system, so that massive amounts of marketing data can be processed in seconds.

Just buyOmni-channel MarketingTechnology solutions can make information promotion and customer management become automatic and uninterrupted under the fixed labor cost of marketing personnel, and technology solutions can be flexibly expanded with the scale of the business to meet the cost management requirements of digital marketing.

Extended reading：Successful examples of technology voucher CRM

TVPValue-added solutions of science and technology securities consultants：

To be executedOmni-channel MarketingTechnological solutions, you can first set up a roadmap, fully understand the functions and limitations of the company’s own system at the planning stage, and collect them in the marketOmni-channel MarketingTechnological solution providers, prices and related solutions, and analyze the options that can meet the company’s marketing needs and budget. It’s important to note that ready-madeOmni-channel MarketingTechnology systems often need to be customized(customized)orAPI，Therefore, IT professionals are required to assist from quotation to execution, not just marketing personnel.

Even without internal IT staff, it is still easy to successfully apply for TVP technology voucher.TVP-hk.comTechnology Voucher Advisor can be your private technology+Funding think tanks, from the quotation of technology voucher suppliers, the administration of technology voucher applications, the implementation and management of technology voucher projects, the project and funding are quickly completed, and we are the first to seize the digital marketing opportunities.

Successful examples of technology voucher：Old school wholesale houses also upgrade TVP subsidized purchase of ERP system

Please contactTVP-hk.comconsultant (+852 9867 6897 or [email protected])

Online store marketing strategy: marketing automation funnel

Know more about technology voucher: marketing automation funnel

The marketing automation funnel is a marketing concept that digital marketing must learn. From understanding the buyer’s shopping journey to using automated marketing tools to address the needs of buyers at different stages, incorporating buyers into your marketing network, and then advancing to the bottom of the marketing funnel Finish shopping at the end. Automated email, SEO, e-newsletter, CRM and other automated marketing tools can speed up the process of the marketing funnel. Through the system presets, after detecting specific actions of consumers, automatic marketing can be carried out in real time. To open an online store to upgrade the marketing automation plan, you canApply for HK$600,000 TVP Technology Voucher，The funding ratio reaches 75% of the project.

TVP funding：Technology Voucher Website Online Shop Solution

 

Marketing automation tools combined with the buyer journey:

The buyer’s journey can be divided into three stages: detection, consideration, and decision-making. The marketing automation funnel is aimed at buyers at different stages, using automated marketing tools to carry out a spiral marketing strategy, from casting the net to closing the net, in order to personalize the pursuit. Marketing strategy to improve the conversion rate at each stage.

 

Top of the marketing funnel: awareness (awareness)

Consumers perceive that they have an interest, desire or demand for a certain product. They will search for relevant information on the Internet and enter your marketing network from different channels. Of course, they will also find your opponent in the same way. How to get ahead of them Let him realize that the uniqueness of your brand or service will be the focus of marketing at this stage.

“Solving Pain Points”, “Brand Uniqueness”, and “Product Benefits” are all methods for consumers to arouse brand awareness. Automated marketing solutions at this stage include automatic social media postings and e-news. In addition to providing consumers with useful service/product information, they also absorb consumer information from different channels for the next stage of marketing.

Online marketing：4 ways to optimize user experience

 

The middle level of the marketing funnel: consideration(Consideration)

Consumers who enter the “consideration stage” begin to refine their expectations for the product, and they are very likely to become your ultimate buyers. Marketing at this stage should be based on a personalized strategy. The consumer preferences collected from the previous stage (Awareness) are used to develop personalized e-mail promotion through automated marketing tools.

The automated email system can send accurate messages to potential consumers by setting sending rules and content options, and grasp the favorable position that influences consumers’ decisions in the “consideration stage”.

 

The bottom of the marketing funnel: decision making(Decision)

Consumers entering the decision-making stage will make a final decision after comparing various product options. To hit consumers in the decision-making stage with a single hit, it is necessary to launch an accurate and intensive advertising campaign. Since advertisements must be placed on different platforms at a high frequency, it is very important to optimize the click-through rate and conversion rate. Take high ROI as the principle.

 

Ad delivery automation tools can use algorithms to design ad pictures or video and audio to increase ad click-through rates. Automated tools for advertising data analysis can also integrate Facebook, Instagram, and GA back-end data to help formulate accurate advertising plans (e.g. Distribution group, keywords or advertising budget, etc.).

 

popular articles：5 automation solutions for e-commerce

 

Value-added solutions of technology voucher consultants

The above is an introduction to how marketing automation tools can quickly pull consumers from the top of the marketing funnel to the bottom, making him your buyer. Many online stores have already joined the ranks of automated marketing.

 

You can apply for technology voucher funding for purchasing automated marketing programs, and the government will provide up to 75% of the funding for your technology upgrade project. Successfully apply for the technology voucher subsidy, and the maximum subsidy amount of HK$600,000 can be obtained.

 

There are many key points for technology voucher applications, and the procurement process of technology voucher suppliers is the key to success or failure. Many small and medium-sized enterprises lack an IT department and even write technology voucher quotations with half the effort. It is important to know that the technology voucher project involves a large number of professional terms, program management and function definitions. The unfinished technology voucher project due to the unknown quotation will not be worth the loss. And another problem that generally hinders technology voucher applicants is “The quotation of the technology voucher project cannot be read“Because when technology voucher providers are not fully confident of winning jobs, or think that the company’s quotations are not comprehensive, most of them are unwilling to waste time “teaching customers”, and quotations for procedural technology voucher projects are the prerequisite for successful application of technology voucher. One of the conditions.

 

TVP-hk.com technology voucher consultant can become your private technology + funding think tank, we believe thatEnterprises understand their own problems and get twice the result with half the effort to apply for technology voucher，From the quotation of technology voucher suppliers, the administration of technology voucher applications, and the implementation and management of technology voucher projects, it is necessary to ensure that funding is completed quickly and the projects are successfully implemented, paving the way for the upgrading and transformation of enterprises.

Successful examples of technology voucher：Old school wholesale houses also upgrade TVP subsidized purchase of ERP system

 

Please contact TVP-hk.com consultant now (+852 9867 6897 or [email protected])

Why does the tech voucher supplier “cannot read back” your quotation?

Why does the tech voucher supplier “cannot read back” your quotation?

Various industries are striving to use technology solutions to strengthen production, marketing and operational capabilities. With the funding of the government’s HK$600,000 technology voucher program, obtaining quotations from technology voucher suppliers is the key to successful application of TVP technology voucher. The blockage of the quotation process is enough to drag down the entire technology. Voucher funding application. It is important for enterprises to quickly obtain quotation responses for technology coupons, and it is even more important to avoid quotation traps and get the project launched at full speed.

CRM, ERP, project management programs, etc. are all popular technology voucher funding programs. It can be imagined that suppliers in these categories receive many quotation invitations every day. Under the principle of done deal-based, they must take the easy but not the difficult. , First deal with the quotation invitation that can list the technical requirements in detail. In addition to the consideration of resources and time costs, another reason is that there is no free lunch in the world, and no free scientific and technological consulting services. If an incomplete quotation invitation is thrown out, the supplier must fill in the quotation content instead of actually negotiating the project content. Will be treated coldly.

Popular TVP projects:Old school wholesale houses also upgrade TVP subsidized purchase of ERP system

The Technology Voucher Funding Scheme is extremely prudent in reviewing procurement procedures. Projects no higher than HK$50,000 must obtain written quotations from at least two suppliers; projects above HK$50,000 to HK$300,000 must obtain written quotations from at least three suppliers. Under the trend of enterprises vying for the transformation of technology solutions, technology coupon suppliers will inevitably receive more invitations for quotations. Technology coupon quotations should not only raise problems without specific work requirements.

TVP consultant takes the pulse:Understand the company’s own problems and get twice the result with half the effort

 

Essentials of Tech Voucher Quotation Must Be Known

From the standpoint of the enterprise, in addition to obtaining quotations as soon as possible so that TVP funding and projects can be obtained as soon as possible, it is more important to ensure that major technological transformation plans will not end up unfinished by selecting the wrong supplier. The following are the key points of the quotation Don’t know:

One)Precision requirements:List the required functions, the number of users, the content that needs to be customized, the internal system to be connected, etc. The more careful the technical requirements, the more communication errors and omissions can be reduced. If there is no suitable IT staff in the company to assign important tasks, it is recommended to hire an external technology consultant as your project manager, and relevant expenses can be applied for technology voucher funding.

two)Claimdemo：After selecting the candidate list of your favorite suppliers, you should ask the other party to demonstrate Demo, and try to provide cases for reference to understand the supplier’s ability to execute the project.

three)Pay attention to the quotation details:In addition to one-time purchase or development costs, also pay attention to maintenance costs or additional expenses. Regardless of the system, web page or application, it also needs to be updated and upgraded regularly. A few are afraid of long-term calculations, and the related costs may be the devil hidden in the details.

four)Analyze the quotation:For the same quotation request, the prices quoted by different suppliers can vary greatly. Generally speaking, the more complex the functional requirements, the higher the price. However, if the supplier already has the relevant infrastructure or technology, there is no need to reinvest in development. There will be greater advantages in the quotation. When planning a project, companies should be aware of the scale and budget of the project, and don’t be led by the technology voucher supplier.

Fives)Track record reviewcheck:When you add a technology solution or system, the technology voucher supplier becomes an important partner of your company. Therefore, it is very important to conduct a thorough review of the supplier. In addition to the project execution ability, you should also pay attention to the supplier’s after-sales service, including training Service, query response speed, system update density, etc. Don’t just trust the information provided by the supplier. Cross-checking or internal trade winds are very important.

related articles:Chayan Technology System Supplier 600,000 Technology Vouchers No Difficulty

 

Technology voucher quotes become a pain point

Technology voucher quotations are a pain point for many companies, because there are no IT professionals in-house to deal with it, and it is easy to make communication errors or being exploited by suppliers to greatly reduce the effectiveness of technology projects. The main goal of the Technology Voucher Program (TVP) is to subsidize local SMEs in Hong Kong to develop technology services and solutions. Companies can appoint technology consultants to provide consulting services for the technology projects they apply for. Hiring a private TVP consultant can take care of TVP applications and technology voucher projects. It is already a small and medium-sized enterpriseHow to apply for 600,000 Technology VouchersThe most direct solution.

For more TVP funding options, please contact TVP-hk.com, a technology voucher consultant (+852 9867 6897)。

success case：Successful examples of technology voucher CRM

5 automation solutions for e-commerce

5 automation solutions for e-commerce

Automation solution(automation)It can open up e-commerce business opportunities. In addition to helping companies streamline their processes, they can also bring new strategies for operations and sales, such as online sales, accounting, warehousing, customer management,B2BorB2CPromotional strategies are making strides towards automated systems.TVPKnow more about technology voucher，5Large automation technology solutions help upgrade and transformation, and successfully applyTVP Technology voucher, the highest you can getHK$60Million grants，The funding ratio reaches75%。

 

1) Automated email system

The online shop is connected to the automated email system. When the customer has not completed the shopping process after picking the goods in the online shop, the automated email system will send an email reminder to the customer. Such a heartwarming and personalized reminder service rekindles the customer’s desire to shop. Effective strategies to help Internet business strive for greater sales. In addition, the online shop’sVIPPromotional messages and limited-time discount messages are reliable and automated email systems are sent to customers regularly to achieveOptimize customer experienceThe goal is to reduce manpower at the same time.

 

2) After-sales management automation

“Consumer Vision” is2020The key to success in online marketing in 2010, whether fashion, electronic products or food, customers will crawl texts to refer to other buyers’ comments before shopping online; the more “buyer comments” of a product, the more popular the product is. Therefore, the new A generation of online merchants are dedicated to increasing buyer participation.

As long as the automation function is added to the e-commerce platform, the buyer comment rate can be increased. After confirming that the buyer has received the goods, the system will immediately send out an invitation. This kind of proactive invitation to share prompt messages can get a good response rate, and from the point of view of after-sales management, it also makes the customer’s impression extra points, which is low Cost-effective after-sales management strategy.

popular articles:Technology voucher website online store program breaks through the epidemic

 

3) Automated inventory management system

Inventory management is a pain point for many online stores, and the problem can be solved by integrating the online store with an automated storage system. When the online store sells goods, the automated inventory management system will update the inventory simultaneously, and the online store can check the real-time inventory record at any time. Automated inventory management system can monitor each itemSKUWhen the inventory volume drops to a preset level, the automated inventory management system will automatically generate order reminders to improve inventory management.

 

4) Document processing automation

Business operations involve a large number of documents, such as sales orders, delivery orders, reminders, receipts, monthly statements, etc. If the orders are issued manually, it is really time-consuming and troublesome. On the contrary, as long as the automation function is added to the accounting system or the payment system, as long as At the push of a button, the system can automatically generate receipts, which is simple and fast, greatly reducing labor costs and time.

Star sharing:Technology Voucher and Common Human Resources Issues of SMEs

 

5) Customer Service Automation

Al Chatbotscan24/7In response to customer inquiries, when a customer types in a keyword, the system can give a preset reply instantly, and it can even help customers make choices during online shopping.AI chatbotsTechnology is accelerating its evolution and has become an indispensable tool for e-commerce.

 

Science and Technology Plan + Funding Enterprise Upgrade Outlet

In addition to the automation systems mentioned above, many companies are also adding automation solutions at full speed according to their operational needs. Under the Technology Voucher Funding Scheme, these solutions can apply for government funding.

Find the right oneSystem supplier quotationIt’s not easy. The technology voucher consultant can become your private technology + funding think tank, providing advice on the best technology solutions, maximizing the benefits of technology voucher funding, and letting you do your best.

Free inquiry, automated system + technology voucher funding plan

The essential technology voucher program for Work from Home

Apply for TVP subsidy upgrade system

The Work from Home mode of work brings new challenges to corporate management. Making good use of technological solutions can turn crises into opportunities. From project management, information sharing to approval procedures, as long as the process is streamlined, managers and employees can focus on core issues and add value to the company against the market.Apply for 600,000 technology vouchers to upgrade the system，The funding ratio reaches 75% of the project cost, a shortcut that SMEs must not miss.

 

Project management system

One of the challenges of the Home office is how to supervise employees at work instead of “playing jobs”, and to prevent project progress from being delayed due to communication errors. As long as the “project management system” is added, the problem can be solved.

Through the “Project Management System”, managers can subdivide the work into different stages, and set time limits for tasks in each stage and assign dedicated staff. Managers can track progress through the system and grasp the availability of employees. Different reports can digitize working hours and work results for easy analysis and supervision. The project management system supplier can add various functional modules, customized processes, automatic prompts and analysis reports according to the needs of the company. If the company is not familiar with how to set the process, it can ask the project management system supplier to provide industry-related information. Real cases for easy reference.

For advanced enterprise resource management, please refer to:Three Application Cases of Technology Voucher ERP

 

File management system

When the team wants to collaborate on files, the file management system can simplify the work process and improve work efficiency. It is also a necessary technology solution for work from home.

After the administrator creates a working group through the “document management system”, group members can process documents and related messages in the system. The document management system has become a one-stop document and message sharing platform, replacing traditional emails, which greatly saves members. Time spent composing or reviewing emails.

Other important functions of the file management system include: (1) Access files systematically, search for file locations in seconds, (2) Huge files can be easily shared (3) Track the modification records of files, and restore a certain version when needed.

When selecting a document management system supplier, pay attention to the purchase cost and rental cost. The plans and costs proposed by different document management system suppliers can vary greatly.

 

Digital signature system

The boss’s desk is full of documents to be signed, and when the migrant workers are in the anxiety of “waiting for signatures,” why doesn’t the boss fall into the helplessness of “getting back to the company for signatures during his busy schedule”? Under the trend of work from home, as long as the digital signing system is added, the management can issue approval orders anytime and anywhere.

The procedure of the digital signature system is very simple. When an employee sends a signature request, the manager will receive a message. As long as they sign in the browser of a computer or mobile device (with a finger, pen or mouse), the signing process is completed. Safety copies of signed documents will be sent to relevant employees and managers, and the system will also record each step and store the documents in a designated repository.

The digital signature system can set the approval path, step by step to the top management. In addition, if there is a document that is about to expire, the system will issue a reminder to the administrator to ensure that the approval process meets the requirements.

 

Quoting is the first step to success

The above system equipment, cloud storage services and other related project fees are also applicable to the technology voucher program funding, which involves professional technology，Quoting is the first step to success，The technology voucher consultant can be your “technology + subsidy” think tank.

Contact us now，Learn about the latest “work from home plan + technology voucher subsidy advisory service”

Online marketing strategy: 4 ways to optimize user experience

Online marketing strategy: 4 ways to optimize user experience

The new crown virus is raging against brick-and-mortar merchants, but online marketing has become fierce. The “stay-at-home consumption” model spawned by citizens staying at home has fully stimulated e-commerce business opportunities in clothing, food, housing and transportation. When consumers are constantly using the phone to search for consumer choices and optimize The customer experience while browsing the web can not only retain customers, but also improve sales performance. The subsidy amount of the Technology Voucher Scheme is up to HK$600,000 per SME, making good use ofHK$600,000 technology voucher subsidy，Fully open up the road to success in online marketing.

 

1) Technical SEO page ranking vying for the first

Setting up a corporate website or eshop for a business is the first step in digital marketing. When customers search for consumer options on the Internet, they will have the opportunity to see your information.

Businesses of all sizes are also competing for network exposure. To gain the top position in search engines such as Google or Yahoo, they must first pay attention to the Technical SEO (Technical Search Engine Optimization) of the page when creating a web page. Technical SEO starts from the structure of the website, and pays attention to meaningful links between pages, web page image processing, etc., and excludes the influence of search rankings due to technical problems of the website. Web design companies are familiar with Technical SEO. On the contrary, web pages designed on the DIY platform of the website may not meet the requirements of Technical SEO. Choosing an experienced web design company allows you to win a battle first in the online search competition.

Follow-up article:Technology Voucher Project to Rebuild Modern Website

 

2) Online customer service system  Interactive promotion

Digital marketing attaches great importance to customer experience, and online customer service systems can optimize customers’ browsing and consumption journeys. Communication software such as chatbot and livechat can instantly respond to customer inquiries without waiting for customer messages, so it can capture fleeting consumer desires and increase order conversion rates.

If you use chatbot, the online store can first draw up answers to the most frequently asked questions by customers, and the web design company will use relevant content to customize the chatbot’s response. Livechat can be used by multiple customer service personnel to answer customer queries online. Managers can manage the number of visitors and customer service personnel account management settings in the system background.

 

3) Customer management system to create consumption incentives

The CRM system (customer management system) connects with the online shop and becomes an important marketing tool. When the customer completes the shopping process, relevant shopping records, customer points and other information will be imported into the CRM in real time. CRM is a complete customer management system. Through marketing strategies such as membership grading, bonus points for gifts, or consumer rewards, it not only increases customer loyalty to the online store, but also facilitates targeted promotions.

In addition, CRM allows you to view various marketing data, analyze customer preferences, and then directly send different offers to different customer groups, so as to achieve maximum profitability with a pricing strategy. CRM can be further connected to the inventory system (Inventory Management System), so that the cargo storage can be updated simultaneously, and the operational efficiency can be improved.

Follow-up article:Technology Voucher CRM Discovers Customer Needs

 

4) VR experience catches the eye

In the fiercely competitive digital world, it is no longer possible to capture the eye with photos alone. VR technology (Virtual Reality/Chinese translation: virtual reality technology) is rapidly spreading in the world of e-commerce, furniture stores, interior design companies, jewelry stores, and online real estate. Intermediaries and others have added VR to web pages to create imagination with virtual images to impress customers.

The high maturity of VR technology can help lower project costs. TVP technology voucher subsidies provide up to 75% of eligible technology voucher projects. It also encourages companies to rush to attract customers with new experiences and grab the first pot of gold.

 

Make good use of technology vouchers to finance e-commerce

To successfully develop e-commerce, you can make good use of the TVP technology voucher 600,000 subsidy to integrate online shops (eShop), customer management systems (CRM), sales management systems (POS), inventory management systems (Inventory Management System) and even network security systems Upgrade together. The funding ratio of technology voucher reaches 75% of the technology voucher project, which means that enterprises only need to pay 25% of the project to open up the digital market with technology solutions.

Enterprise transformation emphasizes efficiency. Technology voucher funding application and technology voucher project management are done by the technology voucher consultant, who can provide you with the best plan, and the funding and transformation are under your control.

We provide technology voucher advisory services for different industries，examples of successBecome a guarantee of confidence.

To know more about technology voucher, contact TVP-hk technology voucher consultant immediately (+852 9867 6897).